NEOTERIC Group

NEOTERIC Group — Embrace the new

Editorial portrait under red neon light
GLAMMANUFACTURE GÉNÉRALE

Strategy, Creative & Arts


Discover
Embrace the new
0104

What's NEOTERIC

NEOTERIC GROUP
Embrace the new

A boutique group of specialised companies.

NEOTERIC brings together eight distinct entities across four complementary worlds: Strategy, Creative & Arts; Digital & Activations; Living & Property; and Design & Culture.

Each entity combines a focused core team with senior expertise and the right talent for each project.

Different companies. One entrepreneurial vision.

2002Founded
4Worlds
1Entrepreneurial vision
A figure on the shore raising a smoke flare into a crimson sunset sky
7Specialist entities

The definition

The definition

“Recent in origin, new, modern,” 1590s, from Late Latin neotericus, from Greek neōterikos “youthful, fresh, modern,” from neōteros, comparative of neos “new.”

The term “neoteric” refers to something modern, new or innovative. It suggests a departure from traditional or established norms, often associated with being forward-thinking or avant-garde.

The symbol

The Tree of Life

The Tree of Life symbolises our interconnectedness, growth, resilience, expansion, aspiration and the cycle of life. It embodies the rewards of hard work and the ongoing renewal of opportunities.

Roots

Connection to the earth and life’s foundations

Trunk

Stability and resilience amidst challenges

Branches & leaves

Expansion, diversity and the quest for knowledge

Fruits

Rewards of diligence, life cycles and renewal

The symbol underscores the symbiotic relationships among all life forms and advocates ongoing innovation and adaptation.

The origin

From GLAM to NEOTERIC

The beginning

2002

GLAM was founded in 2002 by Virginia Naegelin and Michael Sébastien Sevathian, following their respective careers with the L’Oréal Group and Daimler.

Virginia brought expertise in communication and press relations, together with a growing involvement in art. Michael brought a background in business and marketing.

GLAM began as an independent consultancy where their complementary expertise could come together.

The journey

From GLAM to NEOTERIC

GLAM began with strategy, communication, business and marketing. Driven by curiosity and diversity, its work progressively expanded into interior design, art, music, artist promotion and digital.

New entrepreneurial ventures later followed in real estate and property management.

As these activities developed into distinct businesses, NEOTERIC was naturally born in 2023 to bring them together within one boutique group.

  1. 2002GLAM is founded
  2. 2023NEOTERIC is created
  3. Today8 specialist entities across 4 worlds
01

Strategy, Creative & Arts

Palm trees reflected in still water

Strategy & Creative Bureau

Strategy, creative, marketing & communication

GLAM is a multidisciplinary strategy and creative bureau. It thinks, challenges and conceptualises, then creatively directs brands and projects, from marketing to communication, for work that needs to be created, rethought or reinvented.

Visit glam.mu

Art & Creation Studio

Art, collaboration & production

Original artworks, art furniture and bespoke projects, conceived with artists, designers and architects, for places and collections around the world.

Visit manufacturegenerale.art
02

Digital & Activations

Abstract layered architecture

Digital + AI Solutions Agency

Digital + AI solutions

GROW creates smarter ways for businesses to communicate, operate, sell and grow. We combine technology, data, digital expertise and AI to develop solutions for real business challenges.

Visit grow-infinite.co
Immersive virtual reality experience

Brand Activations & Events Agency

Brand activations & events production

PULSE! brings brands to life through experiences. From activations and launches to events and productions, we create memorable moments that connect brands with people.

Visit pulse-experiences.co
03

Living & Property

Modern curved façade against the sky

Global Living Mobility & Business Opener Agency

Living mobility, investment & business development

KONVERSYON connects people, investments and businesses with Mauritius. For individuals, we coordinate property investment, relocation, financial and concierge services. For entrepreneurs and companies, we facilitate market entry, partnerships and new ventures.

Visit konversyon.com
Tropical villas among palm trees

Property Management Office

Property management & owner services

ESCAPADES manages properties with care, rigour and attention to detail. We coordinate day-to-day operations, maintenance and owner services to protect each property and ensure it runs smoothly.

Visit escapades.mu
04

Design & Culture

Bright contemporary living room

Design, Architecture & Renovation Studio

Spaces, interiors & bespoke objects

KALOT conceives, designs and transforms spaces through architecture, interiors and renovation. From homes, offices, restaurants and hotels to furniture, objects and custom projects, each creation combines function, character and craftsmanship.

Visit kalot.studio
Aerial view of a green maze

Mauritian Cultural & Leisure Experiences

Nature, culture, adventure & play

KAROKAN is an original Mauritian destination concept bringing together nature, adventure, culture, discovery and play through immersive outdoor experiences. Created for Mauritians and international visitors, it offers a new way to experience the island.

Visit karokan.mu
A camera lens held up to a sunset

Our DNA

Distinctly NEOTERIC

Creativity, culture, curiosity and an entrepreneurial mindset have shaped NEOTERIC from the beginning.

We remain independent, deliberately lean and open to new ideas. Each entity has its own identity and expertise, while sharing the same values and desire to create differently.

Conscious living, well-being, respect for the environment, human values and genuine connections are equally part of who we are and how we approach every project.

Embrace the new

Partners

They trust us

The Coca-Cola Company
Absolut
Orangina
PhoenixBev
Orange
Microsoft
Taj Hotels
One&Only
Starwood Hotels & Resorts
Harley-Davidson
Barclays
MCB
C-Care
Accenture
Momentum Group
MARC – Mediation and Arbitration Centre Mauritius
British Council
Ambassade de France – République Française
MTC Singapore
One Small Seed

Brands and institutions that have worked with NEOTERIC companies.

Engage with us

Join us in redefining the future.


Get in touch